What is Digital Marketing?

 

Digital Marketing is an umbrella term for all of your online marketing efforts. Building and maintaining a website is just the tip of the iceberg.

 

Businesses leverage digital channels such as Google search, social media, email and their websites to connect with their current and prospective customers. From your website to your online assets like social media, digital advertising, email marketing, online brochures and beyond there’s a huge spectrum of tactics to consider. The best digital marketers have a clear picture of how each asset supports their overarching goals.

 

Inbound Marketing

 

This is about using marketing to bring the potential customer to you, rather than having your marketing efforts fight for their attention. Sharing is caring, and inbound marketing is about creating and sharing content with the world. By creating content specifically designed to appeal to your dream customers, inbound attracts qualified prospects to your business and keeps them coming back for more.

 

Content Marketing

 

This is a marketing program that centers on creating, publishing and distributing content for your target audience– usually online – the goal of which is to attract new customers.

 

Buyer's Journey

This is the process buyers go through to become aware of, evaluate and purchase a new product or service. The journey is a 3-step process:

  1. Awareness stage: the buyer realizes they have a problem

  2. Consideration stage: the buyer defines their problem and researches options to solve it

  3. Decision stage: the buyer chooses a solution

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Setting Your Strategy

Your digital marketing strategy is as simple as deciding what you want to do, how you’re going to do it, what you expect to happen, and when and how you’ll measure your success.

 

Results; What are your goals?

Brand awareness:

  • Do you want more people to know about your business and get your products and services more widely known?

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Acquisition or lead generation:

  • Do you want to reach people who’ve never bought from you before and bring them into your buyer’s journey?

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Growth from existing customers:

  • Do you want people who’ve already bought from you before to buy more frequently or a different kind of product?

  • Make sure to set specific goals.

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Five steps to creating your Marketing Strategy

  1. Setting Measurable goals

  2. Know Your Audience

  3. Know Your Brand

  4. Watch Your Competition

  5. Measure and Analyse

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